Tony the Tiger, in the CEREAL BOWL OF GR-R-REATNESS

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Kelloggs, Twitch’s Brand Partnership Studio teamed up with Esports Engine for this "Top Secret" event, which I oversaw as Project Manager. We saw Tony the Tiger go head-to-head in a popular battle royale game against Chrissy Costanza, Jakeem “BigCheese” Johnson and Brennon “GoldGlove” O’Neill. 

Kellogg said that “Tony the Tiger’s Gr-r-reat Cereal Bowl of Gr-r-reatness” makes Frosted Flakes the first brand globally to work with Twitch to transform a brand mascot into an interactive “VTuber”